St. Louis is the new Hollywood, or so the saying goes. But is it really? The city has been making waves in the film industry, attracting attention for its competitive pay and thriving production scene. A recent study by Giggster, an online platform focused on film locations, ranks St. Louis as the top city for real pay in film-related jobs, surpassing Hollywood itself. This is a surprising revelation, considering the city's reputation for being a cheaper alternative to the West Coast. So, what's the secret behind St. Louis' success?
Firstly, it's all about the wages. St. Louis film commissioner Kelley Hiatt explains that national unions set film production wages based on the movie's budget, not the local cost of living. This means that workers in St. Louis can earn more for the same level of work compared to other cities. Hiatt's personal experience as an L.A. transplant further supports this point, as she has witnessed the financial benefits of living in St. Louis. The city's affordability is a significant draw for industry workers, allowing them to stretch their salaries further.
Secondly, St. Louis is experiencing a surge in film-related employment growth. The Giggster study ranks the city as the 7th fastest-growing market for film-related jobs since 2023, with a 7% increase. This growth can be attributed to Missouri's resurrected film credits, which were approved in 2023. The state now offers up to $8 million in tax credits annually for movies and $8 million for episodic television, making it an attractive destination for productions. However, as Variety reports, financial support is just one aspect of choosing a filming location. Productions are also seeking good talent on the ground, and St. Louis seems to be delivering.
The hospitality aspect of St. Louis is another factor contributing to its success. Hiatt mentions that the city's ease of access to various locations and its ability to secure permits quickly have impressed producers. The city's efficient processes and welcoming atmosphere have made it a top choice for film productions. This is evident in the recent mid-sized productions that have set up in the city, featuring stars like Megan Mullally and Justin Long. The city's ability to attract talent and provide a smooth filming experience is a testament to its growing reputation in the industry.
In conclusion, St. Louis' success in the film industry is a result of its competitive wages, thriving production scene, and exceptional hospitality. The city's ability to offer financial benefits, attract talent, and provide a seamless filming experience has made it a desirable location for productions. As the city continues to make waves, it challenges the notion that St. Louis is just a cheaper alternative to Hollywood, proving that it is a serious player in the film industry.
